Project overview
A full-funnel lead generation rebuild with proper tracking, high-intent search and retargeting.
Client background
A premium weight loss and wellness program in the U.S. offering personalized diet plans, virtual coaching and fitness consultations. After managing ads in-house with tutorials and free resources, they were not generating quality leads or measurable performance.
Initial challenges
- No Google Tag setup or conversion tracking.
- Poor keyword structure (broad match only).
- Generic campaigns with no funnel or segmentation.
- No retargeting or remarketing creatives.
- Landing pages lacked clarity, CTAs and urgency.
- Ads didn't highlight results, social proof or offers.
Campaign strategy
- Complete audit of the account, landing pages and tracking setup.
- Full-funnel lead generation strategy with intent-driven targeting.
- Improved landing pages and conversion-focused creatives.
Work performed
- Google Tag Manager with tracking for form submissions, phone calls and WhatsApp clicks.
- High-intent Search campaigns with keyword-tight ad groups.
- Performance Max and Display/YouTube retargeting for non-converters.
- Lead magnet offer to reduce friction and lift conversion rates.
- Ad copy and offer testing, optimized weekly.
- Demographic and audience testing to find the best-converting segments.
Results and performance
- Leads
- 23 → 183
Note: The report also lists previous results of 12 leads a month at a $64.90 CPA, which differs from the headline starting figure of 23. We show the headline result only.
Google Ads dashboard screenshots
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