Food & Beverage eCommerce · USA
US Premium Food Brand
4.8x ROAS and 2.2x order volume in 90 days
Project overview
Turned low paid-channel traction for a premium condiment brand into scalable Shopping and Performance Max growth.
Client background
A premium food brand selling umami-rich condiments, led by a best-selling chili oil range. The brand had a visually appealing website and a unique product line, but low traction on paid channels, minimal campaign structure and no clear way to scale.
Initial challenges
- Limited ad performance from previous campaigns.
- No structured audience targeting.
- Low visibility on Shopping ads.
- High add-to-cart rates but low conversion.
- Mobile UX not fully optimized.
Campaign strategy
- Full-funnel audit, which showed the bestsellers weren't being promoted at scale.
- A blend of Performance Max and Shopping campaigns with dynamic product testing to find top SKUs, price points and combinations.
- Mobile-first optimizations, improved product feeds and branded visuals to support conversion.
Work performed
- Launched high-ROI Shopping and Performance Max campaigns.
- Optimized the Merchant Center feed with variants and reviews.
- Tested multi-pack bundles to raise average order value.
- Created remarketing layers with custom video and display banners.
- Split mobile and desktop campaigns for better bidding and targeting.
- Implemented site A/B tests to improve conversion flow.
Results and performance
- ROAS
- 4.8x
- Monthly orders
- 2.2x
- Average order value
- +37%
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