Real Estate · Los Angeles, California, USA
Real Estate Company – Los Angeles
300 leads, cost per lead down from $33.67 to $7.87
Project overview
An audit-led rebuild that took a real estate account from 5 conversions to 300 leads.
Client background
A real estate company based in Los Angeles that wanted to grow leads through Google Ads. Unhappy with their previous advertiser, whose campaign produced only 5 conversions, they approached us for a Google Ads audit in September 2023.
Initial challenges
- Negative keywords were not being used.
- Broad match was being used, resulting in irrelevant traffic.
- Ad grouping was not well set up.
- Poor ad copies.
- Bids were not being optimized.
Campaign strategy
- Audited the account to identify which areas needed improvement.
- Restructured campaigns by service offered, following PPC best practices.
- Conducted competitive analysis of competitor tools and strategies.
Work performed
- Campaign restructuring by service.
- Keyword research and new negative keywords.
- New ad copy written to match researched keywords.
- Bid optimization.
Results and performance
Before
- Conversions
- 5
- Avg. CPC
- $1.79
- Cost / conv.
- $33.67
After
- Conversions
- 300
- Cost per lead
- $7.87
- Avg. CPC
- $1.14
Google Ads dashboard screenshots
Ready to Grow Your Business with Google Ads?
Let's build a performance-driven advertising strategy for your business.
Get a Free Consultation