Dental / Healthcare · Alberta, Canada
Dental Clinic – Alberta, Canada
144 conversions, CPA down from $482.50 to $44.79
Project overview
Restructured a struggling dental implant account to drive far more patient leads at a sustainable cost.
Client background
A clinic specializing in advanced dental care and implant solutions. In a competitive niche with high patient acquisition costs, the clinic needed more qualified leads at a lower CPA. When they approached us in April 2025 the account had spent $3.86K for 8 conversions.
Initial challenges
- CPA of $482.50, which was unsustainable in a competitive niche.
- Only 8 conversions from $3.86K spend.
- Campaign structure that was not built around high-intent patient searches.
Campaign strategy
- Restructured the existing campaign structure with fresh, precisely targeted campaigns.
- Tapped into untapped long-tail, high-intent dental keywords.
- Cost-efficiency measures, demographic targeting and A/B testing.
Work performed
- Google Ads account restructuring.
- High-intent dental keyword targeting.
- Long-tail keyword opportunities.
- Demographic targeting.
- Cost-efficiency improvements to cut wasted spend.
- A/B testing and ongoing campaign optimization.
Results and performance
Before
- Conversions
- 8
- CPA
- $482.50
- Spend
- $3.86K
After
- Conversions
- 144
- CPA
- $44.79
- Campaign spend
- $6.45K
Google Ads dashboard screenshots
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