Bicycle / Sports Equipment eCommerce · Online store
Bicycle eCommerce Store
9.22x ROAS on US$8,755.24 ad spend (December 2025)
Project overview
Monthly performance report for a bicycle and sports equipment store running Shopping and Performance Max.
Client background
A bicycle and sports equipment eCommerce store. This report covers 1–31 December 2025, comparing performance with the previous month.
Initial challenges
- Budget spread across campaigns with uneven performance.
- Need to find new audiences and asset groups that convert.
- Wasted spend on irrelevant search terms.
Campaign strategy
- Reallocate budget from non-performing areas to high-performing campaigns.
- Test new audiences and asset groups while bidding to target ROAS.
Work performed
- Daily budget allocation based on campaign performance.
- New audience and asset group testing.
- Target ROAS bidding strategy.
- Device-level bid adjustments.
- Negative keyword optimization.
- Regular campaign performance reviews.
Results and performance
- ROAS
- 9.22x
- Conversion value
- US$80,690.69
- Ad spend
- US$8,755.24
- Conversions
- ~535
- Conv. rate
- 3.01%
- Clicks
- 16,878
- Impressions
- 752,884
- CTR
- 2.24%
- Avg. CPC
- US$0.52
Note: Figures come from the report's detailed overview and are conversion values reported by Google Ads. Other parts of the report show slightly different totals (for example 80,780.64 conversion value and 9.23x).
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