Australian Pet Supplies Store

Project overview

Rebuilt a Google Ads account with no Merchant Center, no tracking and no measurable ROAS into a profitable Shopping and Performance Max engine.

Client background

A premium online pet supply store in Australia selling food, healthcare, toys, bedding, grooming products and flea treatments. The client had tried to manage Google Ads in-house using YouTube and blog tips, with Smart Campaigns and a Performance Max campaign without products that delivered low-quality traffic and no returns.

Initial challenges

• No Google Merchant Center setup or verified product feed.
• No structured campaigns or audience segmentation.
• No conversion tracking, negative keywords or bidding control.
• Traffic coming from irrelevant locations and weak targeting.
• Limited ad copy with no attention to product categories.

Campaign strategy

• Full account audit to uncover technical gaps, audience blind spots and funnel bottlenecks.
• Rebuilt the Google Ads account from scratch around structure, targeting and feed optimization.
• Scaled revenue gradually but sustainably with ongoing optimization.